Precision Pastures celebrates National Ag Day in Armidale with Business Breakfast on “Seizing Opportunities in Agriculture”

Precision Pastures hosted a successful business breakfast event today in Armidale, bringing together a vibrant group of farmers, agribusiness professionals, and community leaders in celebration of National Agriculture Day this week. The event highlighted local companies and individuals who are making strides to seize opportunities in agriculture, building a more sustainable, resilient, and prosperous future for the sector.

The breakfast event, attended by more than 80 members of the Armidale and New England agricultural community, provided an engaging platform to showcase bold thinking and success stories from local companies. These organisations are demonstrating how dedication, technology, and sustainable practices can meet today’s agricultural challenges and spark economic growth in regional Australia.
Precision Pastures CEO Hamish Webb opened the event with remarks on the power of collaboration to drive success.

“Today’s event is a celebration of the resilience and creativity in our local agricultural
communities,” said Mr Webb.

“We’re thrilled to honour those who are not only contributing to the ag industry but also paving the way forward by seizing new opportunities that make agriculture smarter, more efficient, and more sustainable. Armidale is punching above its weight when it comes to leadership in decarbonisation and how we can better leverage opportunities in carbon to unlock production gains in agriculture.”

Several speakers from leading agricultural companies in the New England region shared insights on a range of topics, including keynote presentations from managing director of Meat and Livestock Australia, Michael Crowley, and CEO USA Impact Ag Partners, Bert Glover. The findings of a five-year study co-founded by MLA, ‘Grazing system impact on livestock productivity, soil moisture and soil organic carbon’, were also revealed by Precision Pastures, as project-lead, highlighting important trends in grazing management and opportunities to boost soil carbon stocks. The study involved 10 farms in northern NSW, used 40 moisture probe sites, and 928 soil samples were taken over the course of the project.


Attendees had the chance to engage in discussions on how these approaches are creating real-world impacts. The morning featured a fire-side chat with Bert Glover, the driving force of Impact Ag Partners, the Armidale-based investment firm using regenerative farming practices and other nature-based solutions to optimise food and fibre production.

Impact Ag Partners through its US-listed entity ANSC announced in August a business combination agreement with Australian Food & Agriculture (AFA) through a Special Purpose Acquisition Company (SPAC) listed on the New York Stock Exchange, a unique financial vehicle that streamlines the process of taking a company public. This business combination is world-leading, as Impact Ag Partners uses capital raised via its SPAC to invest in agricultural real assets with a focus on decarbonisation across the portfolio of properties, including the establishment of large soil carbon projects.

“We’re excited to see how the agricultural community here is innovating, thriving, and leading by example,” said Mr Webb.

“Armidale is home to some of the most forward-thinking ag companies, and today’s breakfast was a testament to their hard work and dedication. By fostering connections and sharing knowledge, we’re ensuring that agriculture will continue to be a vibrant and vital part of our local and national economy.”

About Precision Pastures: Precision Pastures was established in 2014 as an agronomy company based in Armidale in northern New South Wales. It has since expanded its services into soil, pasture, and carbon agronomy and is a leading provider of soil carbon project services up and down the eastern states of Australia.


For media inquiries please contact Jess Webb: jess@precisionpastures.com.au or 0439 284 000.